SWOT Analysis@Freelance Marketing
SWOT analysis is the first stage of planning and auditing an organization and its environment. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal SWOT factors. Opportunities and threats are external SWOT factors. Strength is positive internal factor & Weakness is negative internal factor. Opportunity is positive external factor & Threat is a negative external factor.
The purpose of SWOT analysis to add value to the products and services so that a businessman can recruit new customers, retain loyal customers, and extend products and services to customer segments over the long-term.
Market Research@Freelance Marketing
Freelancemarketing.in market research and insights from industry experts can help you to discover new markets. Freelancemarketing.in undertake an internal marketing audit & gather external industry and competitor data through published resources and customer and prospect interviews, to assess your current competitive position and market penetration, providing direction in achieving goals. The result is a totally customized strategic report.
A basic report would include:
- Competitor information to forecast market
- Industry trends & Market size
- PEST factors – political, economic, social and technological
- SWOT – strengths, weaknesses, opportunities and threats
International Marketing@Freelance Marketing
Freelancemarketing.in’s fundamental steps that need to be taken prior to beginning international marketing is the market analysis. There are many strategies on International Marketing that are useful at this stage such as lessons on the marketing environment, PEST Analysis, SWOT Analysis. However, the very specific and unique nature of each individual nation needs to be looked into.
Market Planning@Freelance Marketing
Through a review of the market and competitor situation, including relevant customer feedback, Freelancemarketing.in can work as an integral part of your team to produce a strategic marketing plan which will indicate and focus your marketing activities.
Marketing plans may typically include:
- Auditing of existing business, set in context of the competitive environment
- Strategic plan with specific, measurable and timed marketing objectives.
- Market penetration – sell products to existing customers and find new customers
- Market development – export opportunities
- New product/service development – sell other products/services to existing network
Marketing Communication@Freelance Marketing
Freelancemarketing.in acting as an integral and seamless part of your team, we offers an experienced and flexible solution when you need an additional resource. We work as a project/Brand manager in conjunction with your existing creative team to provide the best value & customized solution within a budget.
Basic Projects include:
- Creative Briefs – Corporate images & logos, Website developments, Brochures, Advertising
- Media Contact – Press releases & Case studies
- Email Marketing – Generating Content for regular newsletters, Assessing lists for new markets
- New Product Development
Marketing Mix@Freelance Marketing
The marketing mix is a business tool used by Freelance Marketing. The marketing mix is often crucial determining a product or brand and is often associated with the Seven P’s product, price, Place, promotion, Process, Physical Evidence & People.
Freelance Marketing adding following responsibilities:
- Product –> Commodity, Design, Technology, Quality, Brand utility, Warranties
- Price –> Cost, Skimming, Penetration, Value based, Cost Leadership
- Place –> Channel, Retail, Whole sale, Internet, Direct sale
- Promotion –> Communication, Special offer, Advertisement, Campaign
- Process –> Service delivery, Service Consumption
- Physical Evidence –> Facilities, Infrastructure, Service Delivery
- People –> Employees, Management, Organisational culture, Customer service
Monitoring Effectiveness@Freelance Marketing
Effective marketing plans should incorporate measures to capture and analyse data along the way, with a view to maximizing control process. A variety of qualitative and quantitative data may be gathered, from an internal assessment of the project.
Freelance marketing’s effective marketing plans include:
- General customer feedback – tracking brand/product awareness, attitudes and perceptions.
- Number of inquiries, leads and conversions – whether for print, digital, advertising, PR
- Product sales or market share and penetration, before and after the campaign
- Number of inquiries from prospects/potential new customers.