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Marketing Strategy

In order to win market share and stay relevant we need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product. It can also communicate an overall value to their customers. In many cases, this is the core of building equity in your target markets.

A to Z Marketing Strategies @ Receive Marketing Tips from Freelance Marketing

Article Marketing

Articles can create a powerful tool to showcase your knowledge and expertise. Some innovations are shared in the form of articles or white papers where technical information needs to be convey to specialized buyers.

Affinity Marketing/partnership marketing

It creates strategic partnerships that are mutually beneficial by forming alliances with complementary brands. With this strategy, one brand generates sales while the other creates new customers and builds brand awareness.

Ambush Marketing

Advertiser use this marketing strategy to associate with specific events and brands without paying sponsorship fees.

Alliance Marketing

A joint venture is formed between two or more businesses to pool resources in an effort to promote and sell products and services.

B2C Marketing

The ultimate goal of B2C (business-to-consumer) marketing is to convert shoppers into buyers as aggressively and consistently as possible. B2C marketing campaigns often offer special deals, discounts or vouchers that can be used both online and offline store.

B2B Marketing

Business-to-business marketing allows businesses to sell products or services to other companies or organizations that in turn resell the same products or services, use them to augment their own products or services, or use them to support their internal operations.

Brand Lover Marketing

This is a marketing concept that is intended to replace the idea of traditional brand marketing. For a brand to elevate itself into the category, it has to give customers a feeling of belonging while generating strong feelings of love for its customers.

Close Range Marketing (CRM) / Proximity Marketing

Use Internet or Bluetooth to send promotional messages, Bulk SMS of their products and services to their customers’ smart phones and tablets using “WhatsApp” or “TELEGRAM” at close proximity. Close Range Marketing (CRM) is also known as Proximity Marketing.

Cross-Media Marketing

Provide customers information through multiple channels like email, physical mail, websites, and print and online advertisements to cross promote your products and services.

Call to Action (CTA) Marketing

CTA Marketing refers to methods of converting web traffic into leads or sales on websites using text, graphics or other elements of web design. This strategy helps in improving the percentage of online visitors who become customers or who join the mailing list. Current business follows this strategy in booming.

Content Marketing

Write and publish content to educate potential customers about your products and services. For appropriate businesses, it can be an effective means of influencing them without using direct selling methods.

Cloud Marketing

In this new form of marketing, all marketing resources and assets are brought online so customers (affiliates) can develop, modify, use and share them.

Cause Marketing

Finding causes both customers & company care about can create magic for business. This requires internal knowledge about what your organization cares about and who they want to help in the market. Instead of doing the traditional “buy one get one free” promotion is a Cause Marketing.

Community Marketing

Engage an audience of existing customers in an active dialogue, speaking to the needs and wants of this particular customer group.

Direct Marketing

Communicate directly with customers and prospects through mail, email, texts, fliers and other promotional material. Most of the times direct marketing follows outbound strategy.

Direct Mail Marketing

It is a form of advertising that allows businesses and nonprofits organizations to communicate directly with the customer, with advertising techniques that can include text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

Database Marketing

Database Marketing is a form of direct marketing using databases of potential customers to generate personalized messages in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing. There are two main types of marketing databases: (1) consumer databases and (2) business databases.

Drip Marketing

It is a communication strategy that drips a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing.

Diversity Marketing

Develop a customized marketing plan by analyzing different customer segments based on cultural differences including tastes, expectations, beliefs, Market views and specific needs.

E-Commerce Marketing/Online Marketing

E-Commerce has propagated to the online marketing strategy, which is a new form of marketing has emerged. From online banners to those annoying pop ups, online marketers have attempted to get their customers attention any way they can.

Email Marketing

Today customers migrated into the online world, Internet marketers that have attempted to collect and organize emails for potential prospects. Many B2B marketers depend on email marketing as a primary way to connect with customers.

Evangelism Marketing

Develop raving fan customers who become guides of your brand or product, and who represent the brand as if it was part of their own identity.

Event Marketing

Creating events is a great way to drive sales. Customers often need a reason to shop and events can often offer the perfect reason.

Freebie Marketing

Promote or sell your products and services sold at low rates to boost the sales of other related products or services.

Guerrilla Marketing

Grass root, nontraditional, and low-budget methods that found involve creativity, big crowds of people, and the element of surprise to market or promote a product, service, brand, event, or new launch.

Humanistic Marketing

Human needs are “a state of felt deprivation.” They distinguish between physical needs (food, shelter, safety & clothing), social needs (belonging & affection), and individual needs (knowledge & self-expression).

Inbound Marketing

Companies often have customers calling them for various reasons. It creates a great opportunity to sell customers additional products and services they currently don’t use.

Mass Marketing

Major organizations need to drive large numbers of purchasing of their products & Services in order to survive and grow. While mass marketing may seem like a shotgun approach to marketing this is far from the truth. Big businesses spend big money in understanding big data which gives them an insight to where to place media for their potential national customers who buy their products and services.

Mobile Marketing

Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, and ideas.

Newsletter Marketing

A fun way to promote a business is to write a newsletter that create a sense of inclusion and participation with their members and has provided a key driver for their incredible growth.

Niche Marketing

Finding a niche and filling it could be described as the secret recipe for growth in over-crowded marketplaces.

Offline Marketing

Many companies are finding new ways (other than internet) of integrating offline marketing with new technologies to create more engaging customer experiences. Using vending machines at Metro Stations, Airports and Gas Stations invite customers to experience the real product offline & Brand awareness.

Outbound Marketing

Sometimes it’s important for companies to let their potential customers know they exist. By developing a list of prospects a company can begin to reach out to their individual target groups in order to find new customers. Indian marketing planners always follow outbound process using targeted sales persons.

Public Relation (PR) Marketing

Public Relation is an effective marketing strategy to bring awareness to their products and the benefits their products offer using media. In many cases where things go wrong, a good PR marketing strategy is vital.

Promotional Marketing

This marketing strategy designed to stimulate a customer to take action towards a buying decision. Promotional marketing is a technique that includes various incentives to buy, such as Contests, Coupons and Sampling etc.

Personalized Marketing/one-to-one marketing

It is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.

Relationship Marketing

Most of the company focus on building relationships with their customers instead of always exclusive trying to sell them something. Customers who love your brand more will also spend more money with this brand. Many traditional retailers have found this to be true.

Reverse Marketing

In this marketing strategy, the idea is to get the customer to seek out the business rather than marketers seeking the customer. This is done through traditional means of advertising, such as television add, print magazine advertisements and online media.

Social Media Marketing

Social media sites like Facebook, Google+ & Twitter offer an opportunity for savvy businesses willing to invest in customer engagement.

Seasonal Marketing

Seasonal events offer a great way to meet new consumers. Sometimes these events can be actual changes of weather or national holidays. Tuning into various seasons that are important to the customers becomes more relevant in their lives.

Search Marketing

Google, Yahoo, Being are so good at answering our questions that millions of people daily search for their answers on this leading Internet search sites for all businesses. While many businesses used to advertise in their local yellow pages, as less and less consumer consults their local physical directory, this becomes increasingly less effective each year.

Scarcity Marketing

It’s important to control how much product is available at one time. In many cases this is done because of the difficulty of getting raw materials. A company may choose to make their products accessible to few customers. The scarcity always drove the desire and the price.


We hate telemarketing in our feelings. It is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. It may include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed.

Trade show Marketing

There are very few customers that will buy a new automobile without doing a great deal of research and test-driving the car first. Tradeshows are industry gatherings where customers are invited to introduce their new lines of products.

Transaction Marketing

Driving sales can be challenging, especially for retailers. In order to stays with the demands of investors, retailers have to encourage consumers to buy using coupons, discounts, liquidations, and sales events.

Undercover Marketing

Sometimes not saying everything can become a huge source of buzz. Think of a movie trailer that got you very excited to go see the movie. While not showing all the aspects of the movie, the advertiser can create enough intrigue to drive viewers to want to see more.

Viral Marketing

Cult Brand marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Every time a new product is created, customers have to be given a reason to dream about their future purchase. Getting your customers talking about your products and services is very important to growing awareness for your business.

Word of Mouth Marketing

Word of Mouth Marketing is the passing of information from one person to another by verbal communication. Customers are very excited to share with the neighbor the brands they like. Many consumers find meaning in sharing stories of their favorite products and services. Modern marketers have learned the ancient ways what to purchase.

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